In the last two posts of this series, we have been discussing a lot about Google AuthorRank or AR; what it is, and how it differs from PageRank, Why is it Important. So I guess that by now, you guys should have a pretty good idea of what's gonna happen in the near future. The concept of ranking Authors for delivering quality search results to Google users and weeding out spam from Google's roots seems pretty good, and this new development could change the ranking of many sites and almost change the whole SEO game as we all know it. This would surely not only affect the revenue of those sites but also many things such as PR, Readership, Performance in the SERPs etc. I guess it is needless to say that it's surely the high time we all started preparing for it. In the last post of our Google AuthorRank series, we'll share the top 10 practical tips to improve your AuthorRank to help you prepare for this new ranking system and increase your traffic in the future when this is introduced.
Part3: 10 Practical Tips To Improve AuthorRank
While Google PR was mostly about the core of the content and number of sites linking in, AR focuses more on how the content is received, how it performs and what is the author's performance and social activity. Hence, we believe that this can be a well game changer in the near future. Here we have gathered the top 10 tips you need to know before Google officially launches AR.
1. Write Quality Content
Of course, the first step that every blogger must take, is to come up with quality content. Quality content is also the cornerstone for further more developments. If you want your readers to like your content and engage with it, then you should try to make your content worthy of such. And it should be something worth sharing as well. You should not just write on something very very common and something you can find on every other site. In other words I'm trying to say is that you should act unique. I am not saying to not write on what your competitor has written but to write it in your own way. Give it your own unique style.
2. Set up Google Authorship
The next most necessary step would be to set up Google Authorship. This is very important, because this is how Google will identify you, and associate your content with a digital signature. Without associating a digital signature to your piece of content, It will be difficult for google Not only do you get a nice little rich snippet next to search results, along with your profile picture, but you also get recognition. And once you do, only then will you get an AuthorRank. I have done will do a nice little post about it, so be sure to check it out!
3. Go Social
As mentioned in the last posts of this series, the emphasis here is now shifting towards 'social'. This is a big factor that will effect your Google AuthorRank. Your presence on the social media, and your fan following on twitter, Facebook etc. will be crucial to your success in the SERPs. So try to get active on popular social media, such as Facebook, Twitter, Google+, YouTube, and so on. Try to increase your fan following as much as you can, and interact with people.
4. Pay attention to All Social Media Especially Google+
While socializing, pay special attention to Google+. Google wants you to use their social network more and more! So the more you and others share your posts on Google+, +1 posts, comment on others, and get followers, the better AuthorRank you'll get. Also, the number of people who have you in their circles is a key factor too like the number of sites linking to you in PR, so don't forget that.
5. Create Valuable Contacts
Just like backlinks contribute towards PR, your contacts, especially those on Google+ and GMail, contribute towards AR. The number of contacts, as well as the quality of contacts will also matter. So start connecting and socializing with people, and keep a look out for people with a high AR. Because a high AR contact will be a blessing for you as a high-quality PR will have.
6. Encourage People to Share your Stuff
Another factor that Google will take into consideration when evaluating AR is how your content is received and how it really performs. The more +1s and shares it gets on Google+, the better it'll be for you. So encourage people to share your content, and participate in other conversations so that others will participate in yours. But do make sure that before you ask others to share what you have got, make sure you have quality content that's worth sharing.
7. Communicate
Your AR will also depend on how much on-site engagement you have. This is measured by how many comments you get on your posts, and how many you reply to. So to increase your AR, get into the habit of replaying to your readers, and encourage them to participate in your debates.
8. Specialize in a Topic
AuthorRank will also be topic dependent. This means that if you get a good AR in one topic, for example, a professional chef will have a good AR when it comes to cooking recipes, but that doesn't give him a good AR in technology related posts. So for that, you probably will need to focus in one field, at least at first, and get a good hold of your AR on that particular topic before moving on to others.
9. Give Importance to Guest Blogging
With the introduction of AR, guest blogging will gain a lot of traction. People would want guest bloggers with a good AR to write on their blogs, since it will help their own PR in turn. So get used to this idea beforehand. For your AR, it is important that how many sites you have published your content on, and how good those sites are. When AR comes, you don't want your old guest posts on cheap, low-quality websites to hold down your AR. So concentrate on writing for a few good quality sites, and you'll definitely get a good AuthorRank.
10. Help People Out
Finally, the last tip is to help people out as much as you can whether on your site or not. Doing this they will start liking you and then bring them to your site. Interact with your readers, and answer their questions to encourage them more and bring more readers, since socializing is what this is all about. Readers want a source that they can trust. And they'll trust and respect you if you respect them and reply to them and help them out.
There goes the top 10 tips list. Hope you liked it, and have learned something from it. If you have questions, feel free to ask. And do tell us how you liked this small series. Good luck :)
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